Gerri Morris - 2010
Principal Consultant, Morris Hargreaves McIntyre

A leading arts management consultant with over 30 years experience, Gerri is at the forefront of thinking and management practice in the arts

At Assemble 2010 Gerri presented ‘Consuming Craft: the market for contemporary craft in a changing economy’, new research commissioned by the Crafts Council in 2010. Throughout her career Gerri has pioneered collaboration and consortia working, marketing and audience development particularly in the museums and galleries sector, the development of audience focus, segmentation, evaluation of the visitor experience and the use of qualitative and quantitative research to develop audience insight. She has been a tireless champion of the audience and, through her work on organisational development, her writing and training, she has been instrumental in the professional development of many arts practitioners.

Gerri’s strengths lie in her audience focus, her strategic insight and her analytical and planning skills. She is an excellent communicator and enormously experienced in facilitation.  She has lead on projects for clients that include Tate, British Museum, the National Museums and the National Galleries of Scotland, Arts Council England, the Museums Libraries and Archives Council (MLA) and the Department of Culture, Media and Sport (DCMS).

She has written a number of key publications in the sector, including Taste Buds; how to cultivate the art market for Arts Council England. She also conducted the feasibility studies for the Own Art Interest Free Purchase Scheme for ACE. She is also a popular international trainer having delivered training programmes as far a field as the Philippines, Vietnam, Thailand, Kazakhstan, Korea, Australia, New Zealand, Slovakia and Hong Kong and is an associate lecturer on the MA in Arts Administration and Cultural Policy at Goldsmiths College, University of London.

Gerri’s career has covered periods working in theatre, the funding sector and museums and galleries. She was a co-founder of the Arts Marketing Association in the UK, was a very early advocate and facilitator of the development of arts marketing consortia and introduced some of the first training courses in the arts.

With Jo Hargreaves and Andrew McIntyre, with whom she started working in 1995, and established Morris Hargreaves McIntyre in 1997, she has been instrumental in building one of the largest and most successful strategic cultural management and research consultancies in the world.

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